SEO Advantages and What Many people are beginning to turn SEO The reason for abandoning paid promotion can be analyzed in detail from the following aspects:
1、 Cheap: Actually done SEO Requires cost, but relative to SEM and DSP To be honest, SEO The cost is lower. Although external link construction, website construction, domain names and servers all require a certain amount of investment. funds , But the cost is lower than paid promotion.
2、 Practicality: Some products are not suitable for paid promotion, such as tobacco and alcohol, health care Products, finance and other industries, at this time SEO It's particularly important because pass SEO To import traffic, the operation space is also greater.
3、 Long-term: SEO Compared with other promotion methods, it is more long-term and can continue to bring traffic and exposure once the ranking is stable.
4、 Diverse channels: SEO Not limited to search engines optimization , It also includes various traffic channels such as social media and new media, which helps promote Brand exposure.
5、 Brand building: Although most enterprise It mainly focuses on paid promotion, but SEO As an auxiliary is still very important. If a company does not have SEO, Its brand exposure may be limited. SEM and DSP It is more suitable for short-term results, and for long-term brand building, most companies cannot bear their high costs.
In economics, SEO Refers to seasoned Equity Offerings, That is, cash capital increase stock . Corresponding to this is IPO, Right now Initial Public Offering, Refers to Shares The company's first public offering method. Simply put, IPO It is the initial public offering of shares, and SEO It is to issue shares publicly after listing, aiming to increase equity through cash issuance.
