This article discusses search engines optimization （SEO） the two major directions of: On-site optimization and off-site optimization. On-site optimization mainly focuses on website structure, code, keywords, internal links and external link construction. The purpose is to improve the crawling effect of search engines on website content. At the same time, promote User experience. On-site optimization usually need A long precipitation process depends on technology Personnel capabilities. Off-site optimization is to publish keyword articles on third-party platforms and use the weight of third-party platforms to quickly improve search engine rankings. In some industries, through off-site optimization, long-tail keywords on the search engine homepage can even dominate the screen and obtain a large number of rankings.
The article points out that occupying the ranking position on the search engine homepage is to obtain traffic and make a deal key. In order to quickly attract traffic, especially for new enterprise websites, off-site optimization is an effective strategy. Through extrapolation methods, such as publishing soft articles, Q&A, encyclopedia, news etc., quickly promote business words and brand words, and attract precise traffic. at the same time, suggestion At the same time, carry out the website brand keywords SEO Optimize to form a search engine traffic collection matrix.
The article also mentioned specific methods of extrapolation, including organizing company promotional materials, optimizing keywords and article content, and publishing them on high-weight websites to obtain rankings. for those have no idea How to find people who publish on high-weight platforms, it is recommended to cooperate with agent distribution channels to improve ranking efficiency.
The article emphasizes why corporate websites should be SEO optimization. compared to SEMand other promotion methods, SEO The cost is low and it is a relatively free way of search engine marketing. As users become more accustomed to finding companies and products through search engines, website optimization technology has been applied and recognized by more and more companies. Although bidding promotion is a short-term promotion method, the article recommends that companies take website optimization as a long-term goal, and bidding can be used as an auxiliary means.
