Detailed analysis of optimization strategy:
1、 Keyword strategy:
Mining, analyzing and filtering keywords is the basis of optimization, and the choice of keywords directly determines the optimization effect. In particular, the optimization of long-tail keywords is of great help to core words. Using word mining tools, such as the 5118 keyword mining tool, you can dig out a large number of related long-tail words and export them to the keyword list.
2、 Architecture Policy:
design websiteWhen architecture, it should be planned according to keywords, including URL Architecture and content architecture. A good architecture can InfluenceSubsequentSEOThe difficulty of the job.
3、Content Strategy：
Investigation and analysis userLikes are an important content strategy. From the user's perspective, focus on the topics that users care about and need most, and produce relevant content and copywriting. Using user analysis tools, dataAnalyze user needs and determine target keywords.
4、 Internal link strategy:
According to the architecture planning, consider how much internal link support is required for each keyword. The internal link can be achieved through breadcrumb navigation, automatic internal link and site-wide link.
5、 External link strategy:
After doing the internal link, external link strategy should be considered. Improve the quality of external links of the website through friendly links, commercial cooperation, soft article publishing and natural external links, thereby improving keyword ranking.
6、 Monitoring policy:
Timely monitor the dynamics of competitor websites and learn their advantages. Regularly use the tool platform to monitor website performance. learnIndustry trends provide reference for further optimization.
Corporate website promotion skills:
It is important for enterprises to promote brands and products through the Internet. means. Common promotion methods include SEO optimization 、SEM Bidding, information flow advertising, DSP Publishing, social media and content marketing, and H5 Single page production. These methods can choose appropriate promotion strategies based on the actual situation and needs of the company to increase brand awareness and product exposure.
