《 Rose Story" as Tencent video An important work after taking over "Celebrating Years 2", with its urban emotional themes, it has been popular in the summer season. period attracted widespread attention. After the series was launched, it not only shined because of Liu Yifei's appearance, but also set off a wave of long-form videos in the business industry craze.
In the six days before and after its release, the drama launched a total of 890 marketing activities focusing on the plot, actor performances and film studio promotions, covering all major online and offline channels and platform . The first 5 episodes aired, successfully attracting the attention of Tongcheng, Jindian, vivo、 Shiseido, Qifu, RIO、 Investment from 10 brands including Vipshop, Kabrita, Dong'a, and Dinggui.
《 "The Story of Rose" not only presents female The story of growth spanning twenty years has also opened up a new business model for urban drama brand placement. Although the audience has many doubts about the plot setting, especially the beautiful heroine played by 36-year-old Liu Yifei in various aspect They are all so perfect, but Liu Yifei's beauty effect has a strong resonance among the audience.
The drama has exceeded 2 billion Douyin views in just three days, and Liu Yifei’s Influence Strength is inseparable. IP The halo, female screenwriters, theme selection and Liu Yifei's performance have all laid a solid foundation for the success of "The Story of a Rose", attracting many brand owners to advertise.
In terms of brand promotion strategy, the drama successfully guided the audience to participate and resonated emotionally with the plot through clever placement and interactive activities of brands such as Jindian. For example, Jin Dian in the series key The voting activity initiated by clicks effectively enhances the interaction and emotional connection between the brand and the audience.
《 "The Story of a Rose" with its powerful IP Attractiveness, precise brand placement and Liu Yifei’s influence have become a dark horse in the current urban emotional drama market, not only leading the audience for The new focus on female-themed dramas also provides a template for in-depth cooperation between brands and content.
