In website optimization, the choice of keywords is crucial because it is directly Influence Customer positioning and search engine rankings. suggestion Choose long-tail keywords because their positioning is more accurate, and the customers they attract are more targeted, and for Core keywords are easier to optimize to the forefront of search engines. The website structure is also crucial to ensure that the internal pages of the website can be connected to each other through text links, and the website hierarchy should be kept flat as much as possible, and not more than three layers. In the long run, Search Engine Optimization Compared with keyword promotion, need Maintain the website and maintain keyword advantages without having to do it every time user Pay for clicks, so the cost is much lower than the bidding ranking. SEO Optimization methods include:
1. Search engine marketing ( SEM） It is a comprehensive and effective way to use search engines for online marketing and promotion, pursue the highest cost-effectiveness, and achieve the minimum investment to obtain the largest search engine visits and commercial value.
two, electronic Email marketing provides users with industry and product information through subscription methods, and establishes trust and trust with users. relation . Email marketing needs to solve the problems of which users to send emails, what content to send, and how to send emails. The advantages include accurate clicks, personalized customization, rich information, comprehensiveness and tracking and analysis capabilities.
3. Instant messaging marketing uses various instant chat tools for promotion and promotion, and needs to provide information that is valuable to users to build a brand and attract users.
4. Viral marketing uses the principle of word-of-mouth transmission between users and low-cost marketing methods by guiding users to actively disseminate information, and is based on users' interests and interactions.
five, BBS Marketing refers to the promotion of products or services through forums, which can effectively support the promotion of the entire website, especially for start-up websites. Using the active atmosphere and open topics of the forum, companies can use the forum to spread advertising and marketing information and build brand awareness.
Correct keyword selection and website structure, combined with various marketing methods, such as SEM、 Email marketing, instant messaging, viral marketing and BBS Marketing, effective promote The ranking of the website in search engines attracts more targeted customers and achieves the goals of online marketing.
