2023 Year, domestic tourism market start It is picking up, but one of the three major tourism listed companies in Shaanxi Xi'an Tourism continues to suffer losses. Especially after experiencing recovery, its major plate of hotel The gross profit margin of the business is only 0.34%, which is far lower than that of major domestic hotel groups. Since the launch of Wanao Hotel in 2020, Xi'an Tourism has gradually shifted its focus to the hotel business, and plans to raise nearly 6 billion through private placement to establish 17 directly-operated hotels in many places across the country, adopting a national asset-heavy expansion strategy. Approved private increase plan show , Xi'an Travel holding Most of its subsidiaries related to the hotel business are in a state of loss. Despite the limited business of the Wan'ao series, which has high hopes, Xi'an Tourism seems to need more efforts to succeed in the hotel business.
Xi'an Tourism encountered profitability difficulties in its travel agency and hotel businesses. Although Xi'an is a popular tourist destination and has welcomed a large number of tourists, the company has struggled to achieve profitability and revenue growth has been slow. The financial report for the first quarter of 2024 shows that Xi’an Tourism achieved revenue of 131 million yuan. Year-on-year It fell by 6.1%, with a net profit loss of 30.1149 million yuan. In the past few years, the company's total revenue has been stuck at around 600 million yuan, and the gross profit margin of its main business is low. In particular, the performance of the hotel business has fluctuated greatly, and many subsidiaries are still in the red. Wan'ao Department has performed poorly under the influence of the epidemic. Although it is a business that attracts attention, its scale and profitability are still limited.
The financial situation of Xi'an Tourism is relatively severe, with negative cash flow from operating activities for ten consecutive years and insufficient capital reserves. The company's debt ratio has exceeded 70%. According to statistics, the debt ratio of tourism companies is less than 50%. enterprise Generally speaking, profits have been achieved, while companies with a debt ratio of more than 50% have generally suffered losses, and Xi'an Tourism falls into the latter category. As the company plans to pursue new development paths by expanding its directly-operated hotels, there are concerns within the industry about whether it can successfully chart a new path. Xi'an Tourism plans to expand the Wanyao hotel brand in many places across the country, but the success of this initiative depends on whether its funds, talents and management capabilities can keep up.
It will be cool in the morning and evening and hot at noon, so bring appropriate clothing. Drink plenty of water. The Terracotta Warriors and Horses are quite popular recently and are worth a visit.
There is a direct flight from Xi'an to Hangzhou and the air tickets are often discounted. The Hangzhou Airport bus to Yiwu is 60 yuan. I seem to have forgotten that I took a taxi from Yiwu Binwang Passenger Terminal to Yiwu Jiangdong Passenger Terminal (not the passenger terminal where you get off). There is a shuttle bus that runs directly to Hengdian in 10 minutes. There will be people near the Hengdian bus asking you which attractions you are going to because the attractions are far away. It is recommended that you contact a car to pick you up and change attractions. There are many private cars near the Hengdian bus. Remember to call them. It is more cost-effective to buy tickets with group tickets. The route back is the same and the accommodation is the same.: There are many budget hotels and ordinary hotels in Hengdian Town. The price is not expensive 100-200. Attractions: Ming and Qing Palaces, Qin Palace, Dream Valley, Qingming River Scene, Dream Valley and other major
