This article discusses the impact of the COVID-19 epidemic on the pharmaceutical industry and the development trends of chain drugstores in the new epidemic era. According to Schwab's "Post-pandemic Era": From the perspective of "The Great Reconstruction", the epidemic did not bring about new changes, but accelerated the trends in the pre-epidemic world, and caused chain drugstores to explore new business models such as instant retail in competition. After the epidemic, chain pharmacies have continued their growth momentum through the exploration of online and service-oriented services. This article points out the development strategies of some mainstream chain pharmacies in the new retail field, such as Yifeng Pharmacy’s pharmaceutical e-commerce operation upgrade and the construction of an ecological new pharmaceutical retail system, Shuyu Pingmin’s online business weight increase, etc. Through innovation and change, these chain pharmacies have achieved rapid growth in online business scale and improved financial performance, driving overall performance growth. Finally, this article emphasizes that instant retail, as a new core indicator for chain pharmacies, has become a battleground for competition. Traditional retail needs to find its own North Star indicator to adapt to the new competition. environment。
New retail is a micro-e-commerce that uses online and offline operations to combine and complement each other. It is a major development trend of the times and will surely drive the new take-off of physical new retail.
To put it more simply, it is a new retail model that uses advanced technologies such as artificial intelligence and big data to perfectly integrate online services and offline experiences. E-commerce and offline entities are no longer competing against each other relation , Rather, it is a win-win relationship. Retail is no longer a simple sales diversion, but is integrated with corporate culture and brand value. The ultimate form of new retail is that existing e-commerce platforms gradually disappear and are replaced by companies having their own online cloud platforms. + Offline personalized experience store + The ecosystem of new logistics. Traditional retail focuses on goods to meet basic human needs, while new retail focuses on people to extend the use value of goods. The form of new retail has no fixed form. It is the trend and direction of the transformation of retail physical stores. It can be a channel retail that fully integrates online and offline O2O, It can also be unified chain experiential consumption, or retail in the service industry. + Industrial ecological chain and so on. As long as you have the perseverance to start a business, you can find your own business opportunities. In the new retail era, various technologies are becoming increasingly mature, providing us with more entrepreneurial business opportunities. The core idea of new retail is the deep integration of online and offline, consumer-centered, using big data, cloud computing, and logistics systems to fully integrate the membership system, payment system, warehouse system, and service system to improve efficiency and reduce costs.
Chain operations have developed rapidly in recent years, and the strong alliances between domestic and foreign-funded enterprises across regions and industries have provided economic strength for the vigorous development of chain operations. The chain trends in our country are as follows: (1) "Electronization" of chain operations. In recent decades, an important aspect of the rapid development of chain operations in developed countries is the development of computer technology and communication technology, the development and application of bar codes, and the development of point-of-sale systems, electronic transfer operating systems, electronic ordering systems, and logistics and distribution systems. For example, the American "Sears Roebuck Department Store" invested heavily in establishing a computer control system with hundreds of small computers and more than 50,000 point-of-sales systems working full-time. It also introduced the most advanced multimedia technology and satellite communication networks, and made full use of computers to connect the headquarters with chain stores and branches in various places. supply The merchants transmit various information so that all chain stores to which they belong are under real-time control and management. Japanese chain stores have implemented computer networking between the headquarters (headquarters) and each chain store and logistics distribution center, allowing the huge chain store network to operate efficiently. Japan's "Seiyu" company has established 11 logistics and distribution centers across the country to undertake the purchase, distribution and delivery tasks of the company and other chain stores in nearby areas. Japan's "Jugao" company also uses 23 logistics and distribution centers located across the country to provide nearly 2 /3 of goods. It can be asserted that with the advancement of science and technology, chain operation methods will become more modern and electronic. （2） Chain enterprises will gradually get rid of the troubles of price wars, and competition will be as follows:: Intensive value competition has replaced extensive price competition. Enterprises in the circulation field rely solely on price, quantity, or consistently fight a "protracted war", "rest on one's laurels" and "fight for success" with entrepreneurial brands that dominate the country. discount Competition such as "conditions" will be replaced by intensive competition based on changes in market demand, continuous marketing innovation, brand innovation, and the development of high-value and value-added products with different profit positioning or an excellent investment environment.； Open competition will further replace closed competition. The provision of goods and marketing technology services in the circulation field will arise from interdependence. Domestic circulation competition will further reflect the worldwide Open competition that organically combines multiple competitive elements of tangible and intangible assets； Specialized chain enterprise competition armed with information will replace traditional comprehensive competition. In the new century, when information circulation precedes commodity circulation, circulation enterprises will further innovate the concept of competition and establish the concept of "managing customers" for consumer demand, thereby obtaining "outpost information" and focusing on main business operations to occupy market share. （3） Modern shopping malls will quietly emerge in big cities, and foreign capital will be injected into the construction and management of shopping malls. Chain-operated specialty stores, professional stores, large comprehensive supermarkets, etc. will become the best investment targets for modern shopping malls. （4） Business The construction and renovation of streets will become a big city and strengthen the city. competitiveness 、 One of the measures towards internationalization has attracted the attention of local governments. Commercial streets will see the phenomenon of joint investment, joint construction, joint management and joint procurement. Commercial streets with reasonable layout and many outlets will become the best choice for the development of network economy, and then the concept of chain operation management will be introduced. （5） The type of chain operation is "integrated". In the competitive development of retail formats, medium-sized supermarkets and convenience stores, which mainly sell fresh goods and food, will become a good shopping place to improve consumers' quality of life as consumer demand changes, and will further compete with large comprehensive supermarkets and some catering industries. In addition, large-scale specialty stores with various products will show greater development and form a relationship with department stores that is both competitive and involved. （6） The development space of chain operations is “exploding”. Strong alliances between chain companies, cross-regional and cross-provincial mergers and acquisitions, etc. will continue to occur. my country will have truly national large domestic chain companies, and will form a more obvious confrontation with foreign joint ventures. （7） The development of e-commerce will take a more pragmatic approach to "supply chain management" or "providing third-party platform services" to favor chain-operated enterprises and further develop them, creating a certain competitive atmosphere. （8） The further development of the foreign-invested chain retail industry will put distributors with traditional operating methods in a more passive position. Therefore, the necessity of deepening reform, expanding opening up, restructuring, improving policies, and establishing regulations and systems in the circulation field has become more urgent. （9） The further implementation of the national housing reform policy will promote the development of decoration, renovation, and building materials supermarket chains, and will also promote the upgrading of household appliances, kitchens and other durable consumer goods, thereby driving the development of related industries. （10） Smart merchants see business opportunities from the census results, which leads to a trend of industry and commerce, and merchants and farmers joining forces to jointly develop new products or create new marketing methods. The chain operation method will be more "favored". （11） The competition for management talents among chain enterprises will become the core of the market competition between Chinese and foreign chain enterprises. Professionals who understand trade, finance, law, modern management, modern marketing, professional foreign languages, or both business and computer applications will be particularly favored by Chinese and foreign chain operations. （12） Our country's backward circulation infrastructure will receive the attention of relevant government departments and receive corresponding policy support. At the same time, the government will also pay attention to the role of circulation in guiding production, guiding consumption, accommodating employed people, and promoting national economic development. （13） The chain operation mode will further promote the mutual penetration of industrial and commercial capital, which will be mainly reflected in the following: Manufacturing industry develops specialty chain stores based on brand ； Commercial enterprises will develop professional chain stores to attract famous domestic and foreign brand enterprises to cooperate with them. The penetration of industrial and commercial capital will promote the effective use of chain operation resources. The "intangible assets" of successful chain operation enterprises will be more useful and even be regarded as "investment means" to develop. Entering the 21st century, competition in my country's retail market will become more intense. Developing chain operations and expanding scale is the only way to enhance the core capabilities of circulation companies and achieve sustainable development. （ Excerpted from: China Chain Operations Practical Network)
